7Up Ad

13 05 2009

7upadWhile searching for something to do my last analysis on I stumbled upon this fine old school piece of advertisement.  It is by no means flashy or technologically advanced but to me it gets the point across in an effective manner.  The aspect I like the most about it is how the whole poster is black and white besides the product being advertised.  This really gives the viewer an idea of what is trying to be sold.  It gives the viewers a focus which is important.  The second thing I really like about this ad is the use of a baby as their figure.  This is an extremely effective technique which I feel would draw large numbers and variety of viewers.  I like the type used on the bottle of the seven up as well as the type used in the message “Nothing does it like seven up!”.  It is a very simple text that is italicized and bold.  It  makes that message stand out more than it would if it were just a plain and simple font.

The entire idea of this advertisement was really good and the design sort of lets that do all the work.  It lets the baby in the background be the front and center attention and the message allows the viewer to get the picture of what is going on.  They are saying that nothing does it better than 7up and the baby has this joyful look on his face.  It is quite comical if you ask me.  I am a little bit confused about the baby toys that are located next to and round the bottle at the bottom of the page.  I am not really sure why they decided to put a lamb and ball behind the bottle.  This is a very old school ad which makes me realize and appreciate how much typography and design has progressed since this era.  I thought it would be interested to analyze a very plain advertisement considering I had chosen more modern in depth ones for previous analyzes.  Bottom line is that this advertisement gets the point across and is appealing to the eye for what the industry had to offer at that time.  You have to take technology and availability into account when you look at certain things.  This advertisement would definitely be at a disadvantage in todays media world, but was well done none the less.


The Dark Knight

10 05 2009
This movie poster is both intimidating and eye catching. I feel that that is the exact look the designer or designers were looking for. If you have seen the movie it is a serious action packed film but it also has a good story to tell. This movie poster alone would draw me into watching the movie even though I would watch it anyways. When you look at the actual design itself rather than just the image or scene being portrayed you notice that it was well thought out. The way that the Joker is positioned and sized plays a big part in the overall appearance. He is boldly positioned in the foreground of a very intense background. I like the entire tone of this peice. The Joker is obviously a scary character and the movie is an action packed film. The cover does a good job of showing exactly what to expect fromt he movie.

When looking at the typography and layout of the print there are a few things that come to my mind. The colors chosen contrast with the dark colors of the buildings and logo and also match the blue of the sky. I like how the title was colored white but I would have liked to see it appear more bold. The letters need to be bigger in size so they catch the batman_posterviewers eye more and the font is not bold enough for me. They could maybe create a more effective title visually by stoking the title text with that same color blue used in the surrounding text. The surrounding debris and orange colored sparks ad a great visual effect to the overall appearance of this poster. The batman logo is perfect and the way the names of actors and actresses are displayed at the top works for me. I like how the last names are in all caps so you get the information you need with the first names less noticeable and smaller. I think the designer of this poster did a great job both visually and with the total layout.


5 05 2009

Gatorade Advertisement

2 05 2009


I appreciate the overall simplicity of this advertisement.  The message is obvious and the product being advertised is clear.  Gatorade is predominently known for their flashy and creative advertisments.  I feel like this is more of a reason to appreciate this simple yet effective design.  Like we have talked about, more is not always better.  In some case more can be harmful or degrading to a design.  For example, the pure black fading to green background fits this ad because it makes the rest of the images stand out that much more.  Had they chosen something with stripes or vertical lines for example, the overall effectiveness of the ad would have been worse. 

Analysitically speaking, the coloring of both the products and the typography go great together.  The gatorades are obviously all different bright colors.  They are cut out extremely well and placed in a eye catching strategical order.  I like how they taper off of one another because it gives the ad something a little different.  The text itself looks like a standard font that gatorade uses alot.  The orange color of the first part “Gatorade Thirst Quencher” goes well with both the lightning bolt on each individual bottle and the caps.  The white is also a well chosen color to contrast with the black background.  The image has a good ratio of black and white.  It has a pure black in the background at the bottom fading up to a dark green at the top.  The pure white in the final message at the bottom is key.  The message is intended for athletes and that is exactly the type of person that I feel would notice this ad first.  It is not too flashy and gets the message across clearly and precisely.  If there is one thing that I would change about this it would be how the gatorade bottles kind of float.  I would maybe ad a shadow to make is seem like they aren’t just floating.  Overall, this is a very effective design in my opinion.

Fukudome Promotion

2 05 2009


This particular creation caught my eye the moment I saw it.  Kosuke Fukudome is the Chicago Cubs current center fielder.  This is an advertisement or promotion with a confident positive statement to promote Kosuke.  He is an international player who uses an interpreter to speak to media and even teamates. 

Visually the ad is both fitting and attractive in my opinion.  The colors were chosen for an obvious reason being that red, white and blue are the Chicago Cubs colors.  I like how the text switches from red to white and then back to red again.  I think this gives the typography some style.  It is a very basic font but the way it is presented is far from basic.  The image has a sense of linear perspective going on.  To sort of compliment this perspective the type is sheared.  I feel this does a great job of making the image much more appealing.  If the type were written in a standard straight line with no flash to it the image would be boring.  I would by no means call this advertisement boring for that exact reason. 

The use of negative space is great in this peice.  The background is suppose to portray the rising sun flag and the way the white and red contrasts really supports this.  The image is meant to show off Kosuke’s hitting skills.  The message is clear and entertaining.  I feel like many cubs fans would get a chuckle out of seeing this particular.

There are a few things about this image that I do not particualrly like.  One of them being the image of Kosuke himself.  I like the image and the way it was edited.  The only thing that I do not like about it is how his head and right hand stick out from the rest of the design.  I feel like it should not jut out like it does.  I feel the same way about the lettering at the top.  The image has a rectangular form and I believe that the lettering and image should stick to that rectangular form.  Other than that I feel this image is both eye catching and meaningful.

Foreign Advertisement

2 05 2009


Here I wanted to take a look at and analyze a foreign advertisement.  Not only does this ad have a very futurisic feel to it, I feel it is very nicely designed as well.  They are obviously reaching out to a large crowd by advertising so boldly on the side of a truck.    I find it very interesting that they were able to create an image that appears to be almost real.  I am still not even sure if this image is painted in such a way that the bottle appears to be sticking out of the truck as if the image was edited using an image manipulation program.

When I take a closer look at the actually typography of the print on both the truck and the bottle itself I am automatically drawn to what it is saying.  The font is readable, bold, and fits the overall modern theme of this advertisement.  Although I do not know what these foreign words are, I like the fact they they catch my eye at first glance.  One thing that I do not like about this ad is the size of the small font on the beverage.  I would like to be able to read what that has to say because I feel like that is important information about their product.  Although I wish I could read it, I guess it does a good job of making the viewer pay more attention to detail and really focus on the message.  Overall I feel like advertising on the side of a giant semi is a great way to advertise.  Not only is it a huge billboard but it is a mobile billboard that many viewers will have  a chance to take a look at and remember.

Questions- “Intertext” & “The Concept of Authorship”

21 04 2009

1. The first article mentions that the electronic medium threatens to reverse the attitudes fostered by the press by breaking down the barrier between author and reader.  How serious do you think this threat is?

2.  The article says to understand how “constructed” our concept of authorship is, we need to look at the Middle Ages, did our view necessarily start then or has it been and ongoing development?

3.  When it comes to citations and authorship, is more necessarily better?  In your opinion, why or why not?