7Up Ad

13 05 2009

7upadWhile searching for something to do my last analysis on I stumbled upon this fine old school piece of advertisement.  It is by no means flashy or technologically advanced but to me it gets the point across in an effective manner.  The aspect I like the most about it is how the whole poster is black and white besides the product being advertised.  This really gives the viewer an idea of what is trying to be sold.  It gives the viewers a focus which is important.  The second thing I really like about this ad is the use of a baby as their figure.  This is an extremely effective technique which I feel would draw large numbers and variety of viewers.  I like the type used on the bottle of the seven up as well as the type used in the message “Nothing does it like seven up!”.  It is a very simple text that is italicized and bold.  It  makes that message stand out more than it would if it were just a plain and simple font.

The entire idea of this advertisement was really good and the design sort of lets that do all the work.  It lets the baby in the background be the front and center attention and the message allows the viewer to get the picture of what is going on.  They are saying that nothing does it better than 7up and the baby has this joyful look on his face.  It is quite comical if you ask me.  I am a little bit confused about the baby toys that are located next to and round the bottle at the bottom of the page.  I am not really sure why they decided to put a lamb and ball behind the bottle.  This is a very old school ad which makes me realize and appreciate how much typography and design has progressed since this era.  I thought it would be interested to analyze a very plain advertisement considering I had chosen more modern in depth ones for previous analyzes.  Bottom line is that this advertisement gets the point across and is appealing to the eye for what the industry had to offer at that time.  You have to take technology and availability into account when you look at certain things.  This advertisement would definitely be at a disadvantage in todays media world, but was well done none the less.




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